Custom Web Design Vs Online Marketing

Look of the website is the first thing that comes to mind when we talk about creating a website. Similarly the first thing that holds a customer to a website is the outlook and professionalism. A buyer in the first few minutes decides whether he would go along with a site or let it go. For this purpose people who think that only the look of the website matters hire a freelancer and start working on the layout of a website. Some people hire professionals for custom web design firms. Hiring a free lancer or working on a template without working on web marketing can be the biggest mistake in the history of a business. 

It certainly does not mean that a website design should be ignored and only marketing should be emphasized and worked upon. The only thing that should be kept in mind is that how you manage to maintain a balance between the two. Now the question is which of the both is more important; look or marketing? Look does matter only if there is traffic flowing towards the website. If there is no one to view your site why would you want to work on its look? A lot of factors that give a great look to the website can be a hurdle for online marketing. For example the design of a website with flash content may sound attractive but it is annoying and distracting for the visitors at times.